We invited you to discover how a collection is created at Gerflor...
The artistic direction of Gerflor is feeding its inspiration by meeting, visiting, reading, studying…all over the world
Challenge is…to find new materials, new designs, new color ambiances to adapt to the market.
The street is an interesting source of inspiration to capture what's in the air, and to develop trend books.
From design to product: a team work. Instigated by the artistic direction, each design is developped with the R&D team
Ideas grow…and the trend books show the themes aroud which the future collection will be structured.
Designs are presented to customers & subsidiaries. A new collection is born……The creation starts again to prepare the future collection!